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概要

Journal of Consumer Psychology
The official journal of the Society for Consumer Psychology
Lwarence Erlbaum Associates
2006/01/01

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詳細

登録番号 M00015560
雑誌コード Z00000224
和洋区分
洋雑誌
雑誌名,シリーズ名 Journal of Consumer Psychology The official journal of the Society for Consumer Psychology
各号 - 年月次 2006/1
各号 - 巻号 Vol.16 No.1 (61)
発行頻度
季刊
出版者 Lwarence Erlbaum Associates
分類記号1
675.05
各号 - ページ 1-100p
ISSN1 1057-7408
各号 - 保管場所コード
26 二階集密書架
内容細目1 EDITORIAL:Durairaj Maheswaran
内容細目2 RESEARCH DIALOGUE:The 30-Sec Sale:Using Thin-Slice Judgments to Evaluate Sales Effectiveness Nalini Ambady,Mary Anne Krabbenhoft,and Daniel Hogan/Let the Clips Fall Where They May Joseph W.Alba/When Should Consumers and Managers Trust Their Intuition? Frank R.Kardes/The Role of Thin-Slice Judgments in Consumer Psychology Laura A.Peracchio and David Luna
内容細目3 RESEARCH ARTICLES:Malleable Mental Accounting:The Effect of Flexibility on the Justification of Attractive Spending and Consumption Decisions Amar Cheema and Dilip Soman/Effects of Culture,Gender,and Moral Obligations on Responses to Charity Advertising Across Masculine and Feminine Cultures Michelle R.Nelson,Frederic F.Brunel,Magne Supphellen,and Rajesh V.Manchanda/Images of Success and the Preference for Luxury Brands Naomi Mandel,Petia K.Petrova,and Robert B.Cialdini/Evaluations of Moderaterly Typical Products:The Role of Within-Versus Cross-Manufacturer Comparisons Hyeong Min Kim/Keeping the Body in Mind:The Influence of Body Esteem and Body Boundary Aberration on Consumer Beliefs and Purchase Intentions Jose Antonio Rosa,Ellen C.Garbarino,and Alan J.Malter
内容細目4 RESEARCH NOTE:Self-Presentational Effects in the Implicit Association Test Sandor Czellar