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Journal of Consumer Psychology
The official journal of the Society for Consumer Psychology
Lwarence Erlbaum Associates
2006/04/01
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| 和洋区分 | 洋雑誌 |
|---|---|
| 雑誌名 | Journal of Consumer Psychology The official journal of the Society for Consumer Psychology |
| 出版者 | Lwarence Erlbaum Associates |
| 発行頻度 | 季刊 |
| 各号 - 巻号 | Vol.16 No.2 (62) |
| 各号 - 年月次 | 2006/4 |
| 各号 - 出版年月日 | 2006/04/01 |
| 各号 - ページ | 101-202p |
| ｻｲｽﾞ | 27x21cm |
| ISSN1 | 1057-7408 |
| 内容細目1 | The Reduced and Enhanced Impact of Shared Features on Individual Brand Evaluations Thomas A.Brunner and Michaela Wanke/Dressed for the Occasion:Font Product Congruity in the Perception of Logotype John R.Doyle and Paul A.Bottomley/1=2:When a Singular Experience Leads to dissociated Evaluations Heather Honea,Andrea C.Morales,and Gavan J.Fitzsimons/Construal-Level Effects on Preference Stability,Preference-Behavior Correspondence,and the Suppression of Competing Brands Frank R.Kardes,Maria L. Cronley,and John Kim |
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| 内容細目2 | /When Brand Attitudes Affect the Customer Satisfaction-Loyalty Relation:The Moderating Role of Product Involvement Jung-Chae Suh and Youjae Yi/Putting Your Best Face Forward:The Impact of Customer Mood on Salesperson Evaluation Nancy M.Puccinelli/The Role of Regulatory Focus in the Experience and Self Control of Desire for Temptations Utpal M.Dholakia,Mahesh Gopinath,Richard P.Bagozzi,and Rajan Nataraajan/Effects of Extreme-Priced Products on Consumer Reservation Prices Aradhna Krishna,Mary Wagner,Carolyn Yoon,and Rashmi Adaval |
| 内容細目3 | The Influence of Ease of Retrieval on Judgment as a Function of Attention to Subjective Experience Shai Danziger,Simone Moran,and Vered Rafaely/Spillover of Negative Information on Brand Alliances Nicole L.Votolato and H.Rao Unnava |