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Journal of Consumer Psychology
The official journal of the Society for Consumer Psychology
Lwarence Erlbaum Associates
2006/01/01
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| Jpn. or Foreign | 洋雑誌 |
|---|---|
| Title | Journal of Consumer Psychology The official journal of the Society for Consumer Psychology |
| Publisher | Lwarence Erlbaum Associates |
| Frequency | 12 |
| Volume - Vol. No. | Vol.16 No.1 (61) |
| Volume - Years of Serial | 2006/1 |
| Volume - Pub. Date | 2006/01/01 |
| Volume - Page | 1-100p |
| Size | 27x21cm |
| ISSN | 1057-7408 |
| Contents Note 1 | EDITORIAL:Durairaj Maheswaran |
|---|---|
| Contents Note 2 | RESEARCH DIALOGUE:The 30-Sec Sale:Using Thin-Slice Judgments to Evaluate Sales Effectiveness Nalini Ambady,Mary Anne Krabbenhoft,and Daniel Hogan/Let the Clips Fall Where They May Joseph W.Alba/When Should Consumers and Managers Trust Their Intuition? Frank R.Kardes/The Role of Thin-Slice Judgments in Consumer Psychology Laura A.Peracchio and David Luna |
| Contents Note 3 | RESEARCH ARTICLES:Malleable Mental Accounting:The Effect of Flexibility on the Justification of Attractive Spending and Consumption Decisions Amar Cheema and Dilip Soman/Effects of Culture,Gender,and Moral Obligations on Responses to Charity Advertising Across Masculine and Feminine Cultures Michelle R.Nelson,Frederic F.Brunel,Magne Supphellen,and Rajesh V.Manchanda/Images of Success and the Preference for Luxury Brands Naomi Mandel,Petia K.Petrova,and Robert B.Cialdini/Evaluations of Moderaterly Typical Products:The Role of Within-Versus Cross-Manufacturer Comparisons Hyeong Min Kim/Keeping the Body in Mind:The Influence of Body Esteem and Body Boundary Aberration on Consumer Beliefs and Purchase Intentions Jose Antonio Rosa,Ellen C.Garbarino,and Alan J.Malter |
| Contents Note 4 | RESEARCH NOTE:Self-Presentational Effects in the Implicit Association Test Sandor Czellar |